This project was created for the launch of the Lucent Luxe collection of lipsticks for Tom Ford Beauty. The marketing strategy was focused on creating show stopping visuals to reach a younger target market for the brand. Millennial & Generation Z consumers have a more attention span is shorter, more narrow and that is more difficult to reach. The important part of the visual strategy was that it should still be coherent with the present target market values and the identity of the brand, this campaign was only supposed to work on a Thematic level. This project was a multimedia planning marketing campaign that smoothly covered paid, earned, shared and owned promotion. The designs and formats that I created in line from the marketing objectives was: Banner Ads for website (vogue.com & harpersbazaar.com), Guerrilla Marketing (London, Paris), Out of Home Advertising (Bus stops, Displays), Social Ads & Social Content in 2D and 3D.
For this project I worked in: Photoshop, After Effects, Animate & Illustrator