Google & HMCT for Human Rights
Strategy, Communication, Art Direction, Creative

Awareness website
Poster layout & inventions
Non-traditional Touchpoints

15% of the world population are people with disabilities. One billion people, the largest discriminated minority group in the world. The majority, 80% of these individuals are either unemployed or underemployed.

This awareness campaign together with ‘Google & HMCT for Human Rights’ evokes new trains of thoughts in the audience. The ‘Innovation of Difference’ campaign features products and technologies that we all use everyday, which were initially invented thanks to disabilities or different needs.


Diptyque x DASH
(Disabled led visual arts charity)
Art Direction, Marketing, Strategy, Creative

Billboard
Scented posters with braille script
Textured packaging with braille & QR-code
Scent cards & invitation with braille

Diptyque is one of the leading brands known for its graphic style and brand heritage. The sensorial campaign is made to cover all areas of our senses so that all individuals can enjoy the campaign in different aspects. Leaving nobody behind.

This campaign is a bespoke invitation to the art of the senses. The scent cards will be a short but enchanting introduction to the collection. All information and the campaign will be written in type, braille scripture and available in audio. 


Cappellini Nightclub
Branding, Communication, Strategy, Art Direction

Territorial Branding
Wayfinding
Colors inspired by Cappellini products & locations

Cappellini is one of the frontiers in Interior Design, well known for their style and brand heritage. I worked on their brief of brand identity of communication for their new brand extension Cappellini Nightclub.

The brief was to create a new-thinking branding in line with the brand itself and to be applicable on several locations worldwide.


La Collection
Art Direction, Communication


Alaïa Campaign
Art Direction, Creative, Communication Strategy

Invitation
Billboard

Compositions
Art Direction, Moodboards, Concepts


Business Plan
Marketing, Branding, Business Management & Presentation


Product Label Design
Art Direction, Creative


Design Principles
Branding, UI, Strategy, Marketing, Creative

elin.storholm@gmail.com